Preferences can be used to sort the results returned in Cultural Profiles (see navbar, above). If you click "Show Filters" on that page then you have the option to order the results by the five main cultural values or by "preferred". The bars below define that metric.

Move the dots below to express which value(s) you care most about. For example, in extremis, if you set "innovation" to 100 and the rest to 0, then your ordering result would be the same as sorting on innovation. The default is an equally weighted average.

You will see that there are some more options which enable you to save and load your preference, and "renorm" which ensures your preferences sum to 100%